TAG Heuer 360
La Chaux-de-Fonds, Switzerland
The Tag Heuer 360 is an exclusive showroom designed in collaboration with Carbondale. The room, with a tight footprint of just about 180 m2 on the premises of the watch maker's ateliers in Switzerland, features a 360 degree video screen hovering above the display tables.
The video screen is used for films and artistic presentations showing historical and contemporary footage of people, events, and technologies developed and used by TAG. The program material was developed and adapted to the projection geometry by i-réel.
Our main contribution to the project was the development of the exposition concepts, and the design of the unique conical video projection system in the ceiling. We also provided the graphics design of the exposition and contributed at editorial and design level to the video presentation and exposition brochure.
